B2B Marketing with Dave Gerhardt
#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
Oct 24, 2024
Sean Lane, Founding Partner at BeaconGTM and RevOps expert with a rich background at Drift, joins to discuss the vital role of RevOps in B2B marketing. He emphasizes the need for alignment between sales and marketing through clear strategies and continuous planning. Sean shares insights on building effective partnerships within teams, the importance of adaptability in early-stage hires, and how AI can enhance operational efficiency. He also touches on the transition from founder-led sales to structured go-to-market strategies.
56:07
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Quick takeaways
- Effective alignment between sales, marketing, and operations is crucial for streamlining processes and achieving organizational goals.
- Building a solid operational foundation allows companies to transition smoothly from founder-led sales to a structured go-to-market strategy.
Deep dives
Maximizing Lead Conversion with Calendly
B2B marketing teams are increasingly utilizing Calendly on their websites to improve lead conversion and enhance the sales handoff experience. By allowing prospects to book meetings directly through web forms, marketing teams can engage leads at the moment they are ready to connect with sales, thus improving speed to lead. This eliminates the prolonged follow-up processes commonly experienced in sales interactions. Successful implementations of Calendly have shown significant results, such as Smith.ai achieving a 26% increase in website bookings and Catalan tripling their conversion rate.
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