Sean Lane

Sean Lane, Founding Partner at BeaconGTM and RevOps expert with a rich background at Drift, joins to discuss the vital role of RevOps in B2B marketing. He emphasizes the need for alignment between sales and marketing through clear strategies and continuous planning. Sean shares insights on building effective partnerships within teams, the importance of adaptability in early-stage hires, and how AI can enhance operational efficiency. He also touches on the transition from founder-led sales to structured go-to-market strategies.

Join Sean Lane, a founding partner at Beacon GTM and co-author of 'The Revenue Operations Manual', alongside Laura Adint, operations expert and former VP at Drift. They dive into the essence of Revenue Operations, clarifying the synergy between marketing, sales, and customer success. Discover the value of collaboration in writing their extensive guide, practical insights on enhancing team clarity, and the evolving landscape of operations. They also touch on the mindset shift needed for professionals to drive real impact in their roles.

Sean Lane, Founding Partner of BeaconGTM, and Laura Adint, Operations & Strategy Lead at Raymond James, dive into their new book, sharing the four pillars of Revenue Operations. They emphasize the importance of building a holistic view of the business and cultivating partnerships, both internal and external. The conversation highlights the role of soft skills in managing relationships and the need for continuous learning in driving operational success. Goal setting and regular check-ins are also discussed as keys to fostering collaboration across teams.