The Revenue Operations Manual with Jeff Ignacio, Sean Lane and Laura Adint

Sean Lane, Founding Partner of BeaconGTM, and Laura Adint, Operations & Strategy Lead at Raymond James, dive into their new book, sharing the four pillars of Revenue Operations. They emphasize the importance of building a holistic view of the business and cultivating partnerships, both internal and external. The conversation highlights the role of soft skills in managing relationships and the need for continuous learning in driving operational success. Goal setting and regular check-ins are also discussed as keys to fostering collaboration across teams.