The RevOps Review
The Revenue Operations Manual with Jeff Ignacio, Sean Lane and Laura Adint
Oct 25, 2024
Sean Lane, Founding Partner of BeaconGTM, and Laura Adint, Operations & Strategy Lead at Raymond James, dive into their new book, sharing the four pillars of Revenue Operations. They emphasize the importance of building a holistic view of the business and cultivating partnerships, both internal and external. The conversation highlights the role of soft skills in managing relationships and the need for continuous learning in driving operational success. Goal setting and regular check-ins are also discussed as keys to fostering collaboration across teams.
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Quick takeaways
- The podcast emphasizes the importance of a 360-degree view of business operations, highlighting knowledge and partnerships as critical for success.
- The authors discuss building effective revenue operations teams by hiring individuals with complementary skills to enhance collaborative problem-solving.
Deep dives
The Need for a Revenue Operations Resource
There is a significant lack of practical materials on revenue operations, which prompted the authors to write their upcoming book. They recognized that existing resources were insufficient for operators seeking actionable insights and strategies. Their collaborative work aims to centralize the experiences and knowledge of over 50 operators from various industries, addressing both success stories and challenges faced in the field. By capturing real-world examples, the book serves as a comprehensive blueprint for effectively navigating revenue operations.
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