Join Sean Lane, a founding partner at Beacon GTM and co-author of 'The Revenue Operations Manual', alongside Laura Adint, operations expert and former VP at Drift. They dive into the essence of Revenue Operations, clarifying the synergy between marketing, sales, and customer success. Discover the value of collaboration in writing their extensive guide, practical insights on enhancing team clarity, and the evolving landscape of operations. They also touch on the mindset shift needed for professionals to drive real impact in their roles.
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question_answer ANECDOTE
Coauthoring The Revenue Operations Manual
Sean Lane and Laura Adint co-authored The Revenue Operations Manual after working together at Drift.
They created the book collaboratively, managing it on a spreadsheet to stay organized and on track.
insights INSIGHT
RevOps Drives Scalable Outcomes
Revenue Operations unites marketing, sales, and customer success to drive predictable and scalable revenue.
It transforms siloed businesses into high-achieving revenue machines focused on outcomes, not just tools or analytics.
insights INSIGHT
Beyond Sales Ops in RevOps
Treating RevOps as just sales ops misses the role's true power across the customer lifecycle.
Full RevOps includes marketing, sales, customer success, and professional services for complete revenue impact.
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What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for revenue operations professionals.
Uncover the true nature of Revenue Operations (RevOps) as we redefine a concept often confused with Sales Ops. This episode highlights how RevOps unites marketing, sales, and customer success operations to create scalable business outcomes. Sean and Laura provide insights from their book on how RevOps professionals can enhance specialization and clarity within teams. They reveal strategies for planning, execution, and deriving insights that are essential for marketing and sales ops professionals to contribute effectively to their organizations.
Explore the evolving landscape of operations roles and the mindset required to excel. Sean and Laura delve into the importance of creating more value than one's salary and the role of leadership in recognizing the unique contributions of operations professionals. Discover practical strategies for skill development and cross-functional collaboration, with tips on avoiding a victim mentality and embracing proactive learning. Connect with Sean and Laura on LinkedIn for further engagement and insights into the dynamic world of Revenue Operations.
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