Ops Cast

Text us your thoughts on the episode or the show!In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions.This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money.You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision.The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context.This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors.Topics covered include: • The gap between reporting and decision-making • Metrics that matter most to executives • Financial literacy for Ops leaders • Explainability versus complexity in analytics • Communicating data in a way that drives actionMake sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself. What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mattered over the years. They reflect on memorable episodes, first-time speakers finding their voice, career-changing moments sparked by the podcast, and why honest, vendor-neutral conversations have always been central to the show.Most of all, this episode is a thank you. To the guests who took risks, the listeners who showed up, and the community that turned a passion project into a platform for learning, validation, and opportunity.In this episode, you will hear about:How Ops Cast started and why it stayed intentionally unscriptedThe hidden emotional labor of Marketing Ops workCreating space for first-time speakers and underrepresented voicesWhy were some of the most impactful episodes the least predictableOverrated and underrated topics in Marketing Ops todayWhat five years of conversations reveal about the professionWhether you have been listening since the beginning or just discovered the show, this episode offers a rare behind-the-scenes look at how Ops Cast became what it is today and why the conversations are still far from over.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead of being treated as a standalone service function.Ivelisse shares why operational disconnects often explain underperforming marketing, how regulated industries expose these gaps faster, and why executives are paying closer attention to GTM operations than ever before.In this episode, you will learn:Why marketing struggles when it is isolated from business operationsHow embedding marketing into revenue, finance, and delivery changes outcomesWhat Marketing Ops professionals can learn from Business Ops and financeWhy starting with revenue and cost impact resonates with executive leadershipHow modern technology and AI are reshaping Ops career pathsThis episode is ideal for Marketing Ops, RevOps, and GTM leaders who want to expand their influence beyond marketing, align more closely with the business, and help organizations operate as one connected system.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership.Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams across Europe, Asia, and the United States. He brings a deliberate, human-centered approach to leadership that focuses on clarity of values, adaptability, and building cultures that support both people and performance.The discussion explores what values-based leadership actually looks like in practice, how it differs from traditional performance-first management styles, and why it is especially critical in high-pressure Ops environments where ambiguity is constant.In this episode, you will learn:What values-based leadership means in a Marketing Ops contextHow to intentionally define and shape team cultureWhy leaders must adapt to individuals rather than forcing conformityHow to navigate misalignment between values and behavior with honesty and empathyWays Ops professionals can lead with values even without formal management rolesThis episode is ideal for Marketing Ops leaders and practitioners who want to build healthier teams, improve performance through trust and clarity, and lead with intention in complex, fast-moving organizations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to build a scalable ABM program without buying new technology.The discussion cuts through hype to focus on fundamentals, targeting discipline, organizational alignment, and realistic execution. Mason breaks down his practical framework for identifying best customers, avoiding common ABM pitfalls, and rebuilding programs that are stuck in the messy middle.In this episode, you will learn:Why most ABM programs fail before they ever have a chance to workWhat the 70 to 75 percent of existing tools and data most companies already have actually looks likeHow to identify the best customers using simple, objective criteriaWhere ABM programs break down when alignment is missingHow to measure ABM success without overcomplicating the modelWhat role does AI really play in modern ABM effortsThis episode is ideal for Marketing Ops, RevOps, demand generation, and GTM leaders who want a practical, realistic approach to ABM that works at any stage without unnecessary complexity.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:How cross-functional experience changes the way Ops leaders think about impactWhy earning a seat at the revenue table requires more than good reportingThe right way to approach attribution without overengineering or blameWhy financial literacy is becoming non-negotiable for Marketing Ops leadersThe risks of continuing to market without clear measurement as 2026 approachesThis episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.In this episode, you will learn:Why event and field marketing data remains fragmented across most organizationsThe most common data traps that prevent accurate event ROI measurementWhat interactions are typically lost during and after eventsHow to think about event value beyond basic lead captureWhat a well-run, integrated event operation looks like todayHow Marketing Ops, Revenue Ops, and Field Marketing can better alignThis episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.In this episode, you will learn:Why Marketing Ops leaders are well-positioned to become future CMOsHow shifting from growth-at-all-costs to profitability changes leadership prioritiesThe difference between activity reporting and outcome reportingHow data literacy and financial acumen build trust at the executive levelThis episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.In this episode, you will learn:Why “data-drowned” marketing ops is a growing problemHow to connect analytics to real business outcomesThe importance of explainability and fundamentals in data practicesHow to simplify metrics to drive alignment and actionThis episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In a captivating discussion, Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance, shares insights on scaling AI adoption in marketing. He emphasizes identifying high-impact tasks for automation and avoiding common pitfalls of hasty implementation. Spencer reveals practical frameworks for enhancing workflows and the importance of viewing AI as a tool that amplifies human decision-making. He also discusses the imperative of mapping data flows across teams before adopting AI, providing a roadmap for effective execution.