Ops Cast Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall
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On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.
Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.
Tune in to learn:
- 🔢 How Carissa uses capacity modeling and effort-impact scoring to realistically plan and execute high-value projects across her team.
- 🎯 Frameworks for prioritization, including revenue alignment, effort estimates, and project scoping techniques using tools like Asana.
- 🧠 Personal and team-level time management strategies, including calendar design for deep work and buffers for unplanned requests.
- 💬 How to say “not now” instead of “no”—and advocate for your team with transparency, empathy, and data.
- 🏆 Why celebrating wins and communicating the “heroics” of ops work matters—especially when it often goes unnoticed.
Whether you're a team of one or leading a growing ops function, this episode is packed with actionable insights to help you make smarter decisions about what to take on, when, and how.
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