Demand Gen and Ops Working Together with Janelle Amos

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On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.

Tune in to hear:

• How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.
• The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.
• Why trust is essential and how "disagree and commit" can move collaboration forward even when there’s tension or differing opinions.
• Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.
• How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.

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