Ops Cast Following Your Passions to Marketing Operations with Ahmad Moore
Jun 16, 2025
Ahmad Moore, founder of Pressure Marketing, shares his unconventional journey from IT to marketing operations. He emphasizes the vital role of empathy in aligning sales and marketing teams and how his diverse experiences shape a sharper MOps perspective. Ahmad discusses the importance of cross-department collaboration and learning from challenges. He also touches on leveraging AI and HubSpot for smarter scaling, illustrating how adapting practices can redefine success in marketing operations.
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Marketing Ops as IT with Empathy
- Ahmad describes marketing ops as "IT with better branding" based on his IT help desk experience.
- He developed a "sixth sense" for messy data and an "empathy engine" to listen deeply and solve root issues.
Ops Role Beyond Marketing
- Marketing operations roles extend far beyond traditional marketing to support sales, finance, HR, and IT.
- Success relies heavily on translating complex tech into human language and acting as a translator between departments.
Listen Deeply, Translate Simply
- Listen closely to clients to decode what they really want beyond the surface issue.
- Translate technical tasks into simple steps that clients can understand and follow.