Ops Cast

Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers rejecting your applications before human eyes ever see them. The solution isn't just tweaking your resume—it's understanding the psychology of hiring managers and the hidden mechanics of job platforms like LinkedIn. Ryan shares the exact strategy for optimizing your resume for ATS using JobScan.co, how to craft personalized connection messages that bypass premium LinkedIn requirements, and the precise phrase to use in interviews to discover a position's true salary range before revealing your expectations.Ready to transform your job search? Whether you're currently looking or preparing for future opportunities in marketing operations, these battle-tested techniques will give you a significant advantage in a competitive market. Connect with Ryan at UpfrontOps.com to learn more and access templates that have helped professionals secure immediate salary increases and land roles they love.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done."Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies.Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Christian Schu, a video producer for luxury audio brands, and David Siciliano, who oversees production for major marketing campaigns, discuss the drastic evolution of video production. They explore how today's video creators see themselves more as marketers than filmmakers, emphasizing the need for emotional storytelling. The duo shares insights on adapting to modern platforms and the importance of collaboration between creative and marketing teams. They also highlight cultural nuances in video production, particularly in European markets, and the need for alignment with audience insights.

Text us your thoughts on the episode or the show!In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!Connect with Kanwal Ibrahim on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships.Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level.RSVP for Anna's upcoming webinar series hereFind Anna on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie highlights the profound effect energy levels can have on decision-making and team dynamics.Shift your focus away from immediate satisfaction toward long-term achievements. Through engaging discussions, we explore the growth mindset, resilience, and courage required to tackle tasks that demand energy without quick rewards. Our conversation delves into the cultural penchant for instant gratification and offers strategies to maintain focus on long-term objectives. Learn how the RPM framework—result, purpose, and massive action—can guide you toward patience and steady advancement, ensuring your energy is well-invested for future gains.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Kobi Stok, an entrepreneur and leader at Forward.ai, shares his insights on AI's transformative role in operational efficiency. He discusses his journey from WalkMe to creating an automated data science platform, shedding light on the complexities of customer churn prediction and the need for accurate data integration. Kobi emphasizes how AI not only streamlines data management but also requires human creativity for optimal results. He highlights the importance of data hygiene and the evolving responsibilities of professionals in leveraging AI for impactful decision-making.

Text us your thoughts on the episode or the show!Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach.As organizations expand, the transition from a generalist to a specialist model becomes crucial. Explore strategies for creating specialized teams to manage different stages of the sales funnel efficiently while avoiding potential pitfalls like inefficiencies and misalignment. Deirdre emphasizes the importance of clear communication and strategy alignment to maintain seamless operations and sustainable growth. Regular performance reviews become your best ally in deciding which strategies to pursue or discard, enhancing overall efficiency.The episode takes a transformative turn as we discuss the role of AI in modern marketing. AI tools like ChatGPT and MarkovMLcom are changing the game, automating repetitive tasks and enabling marketers to focus on strategic and creative endeavors. Discover how balancing AI capabilities with human intelligence can unlock new levels of innovation and productivity. With AI handling mundane tasks, marketers can shift from mass messaging to creating personalized, impactful campaigns. Join us in exploring these exciting possibilities and transform your marketing operations for the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions.Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show