Ops Cast Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Oct 6, 2025
Monica Wright, a growth and demand generation leader with extensive experience in marketing operations, shares her insights on bridging the gap between marketing and ops. She emphasizes the critical need for cross-functional understanding to drive impactful collaboration. Monica discusses the risks of layering campaigns without a solid foundation and highlights proactive strategies for ops to support marketing more effectively. She also warns against pitfalls of over-relying on brute force tactics and discusses the cautious integration of AI into operations.
AI Snips
Chapters
Transcript
Episode notes
Ops Is The Strategic Nervous System
- Marketing operations is the strategic nervous system, not just a tactical, downstream function.
- Ops designs systems that enable the full go-to-market motion and accountability across teams.
Join Campaigns Early And Own Data
- Be proactive and join campaigns at planning instead of reacting after launch.
- Translate marketing creativity into realistic technical solutions and own the data story for measurable impact.
Understand Revenue And ICP First
- Learn how the business makes money and who the ICP is to be a trusted advisor.
- Combine commercial understanding with technical possibility to recommend scalable actions.