Monica Wright

Monica Wright, a growth and demand generation leader with extensive experience in marketing operations, shares her insights on bridging the gap between marketing and ops. She emphasizes the critical need for cross-functional understanding to drive impactful collaboration. Monica discusses the risks of layering campaigns without a solid foundation and highlights proactive strategies for ops to support marketing more effectively. She also warns against pitfalls of over-relying on brute force tactics and discusses the cautious integration of AI into operations.