Ops Cast The Human Side of Marketing Ops with Sari Hegewald
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.
She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores the difference between being “data-informed” and “data-driven,” how to combine strategic thinking with emotional intelligence, and ways to engage both internal teams and external audiences without losing the human touch.
In this episode, you’ll learn:
- Why empathy is essential in marketing operations
- How to balance data insights with human understanding
- Practical ways to anticipate behavior and build stronger relationships
- Tips for creating campaigns and reporting that resonate without being robotic
This episode is ideal for marketing operations leaders, MOps professionals, and anyone looking to bring a more human-centered approach to data, strategy, and execution.
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