Ops Cast Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.
They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.
In this episode, you’ll learn:
- How company-level attribution is changing B2B social measurement
- The role of privacy-safe solutions in connecting social engagement to pipeline impact
- Insights into ABM and ABX strategies informed by better data
- How MOPs teams can leverage attribution to understand brand reach and buyer behavior
This episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.
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