Ops Cast From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.
The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real business impact. Sarah shares how understanding the “why” behind requests, influencing decisions, and aligning with organizational goals can elevate both personal growth and company success.
In this episode, you’ll learn:
- Why a human-centered strategy is essential to the future of marketing operations
- How MOps professionals can gain credibility and influence within their organizations
- The difference between building for reporting versus enablement
- Practical ways to bring strategic thinking and intuition into daily work
This episode is perfect for Marketing Ops, RevOps, and demand generation professionals looking to increase their strategic impact, build stronger partnerships with stakeholders, and find more meaning in their work.
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