Ops Cast Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
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Sep 2, 2025 In this conversation, Ahmed Datoo, CEO and co-founder of Allgood, shares insights from his experience as a former CMO. He dives into the challenges of marketing operations, including the complexities of attribution and securing budgets. Ahmed discusses how AI can alleviate team burnout and enhance marketing effectiveness. He also introduces his AGE framework, emphasizing the importance of pitching technology in business terms. This engaging dialogue reveals the pressing realities CMOs face and the transformative power of digital employees.
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Hands-On CMO Turned MOPS Student
- Ahmed Datoo recounts learning marketing operations by doing hands-on campaign builds and discovering unexpected complexity.
- That experience created empathy for MOPS and led him to build his own reports and data warehouse to get insights.
Why Program Budgets Beat Headcount
- Program spend is easier to get than headcount because programs map directly to pipeline and revenue.
- CMOs often can’t use unlimited program budget because execution requires people to build and operate campaigns.
Use The AGE Framework To Pitch Tech
- Pitch technology using a simple framework: Awareness (internal), Growth, or Execution.
- Map every tech ask to one of those outcomes so executives understand the business impact.