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In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO.
Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conversation also covers the shift from rules-based to reasoning-based systems and the role of AI in modern marketing teams.
In this episode, you’ll learn
• Why attribution often creates more conflict than clarity
• What makes MarketingOps hard to fund and even harder to scale
• How AI and digital employees like “Mary” can ease team burnout
• The real reason CMOs burn out and what can be done differently
This is a must-listen for marketing and revenue professionals who want to understand how marketing leadership views operations, resourcing, and emerging technologies like AI.
Episode Brought to You By MO Pros
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.
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