The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule, share their secrets to B2B product launch success. They emphasize the importance of understanding buyer challenges and crafting buyer-centric positioning strategies. The duo discusses the increasing power of video content in launch campaigns and the significance of collaboration with sales teams for effective materials. They also explore leveraging B2B influencers and social media metrics, particularly on LinkedIn, to enhance engagement and ensure a successful launch.

Natalie Taylor, Head of Marketing at Capsule, shares her inspiring journey from layoff to her dream job, leveraging LinkedIn for networking. She dives into the success of her intimate dinner strategy, which fosters genuine connections and drives business growth. Natalie also discusses the challenges of measuring influencer campaigns in B2B, her detailed approach to product launches, and the importance of aligning marketing and product teams. Her insights on transitioning to a product-led growth model are particularly enlightening for marketers.

Max Van Den Ingh, CEO of Unmuted, shares insights on international market entry, hiring locally, and scrappier content in B2B marketing. They discuss challenges of expanding SaaS in EU markets, utilizing local expertise, and avoiding multiple layers of content approval.

Psychologist Kara Hardin and Dave discuss embracing change, remote work loneliness, and effective communication in the workplace. They cover adapting to team preferences, viewing change positively, and maintaining connections in remote work. Kara provides advice on self-awareness, communication, and creating emotional guardrails for better decision-making.

Kris Rudeegraap, CEO of Sendoso, discusses Growth Ops, personalized gifting, direct mail, and AI-driven outbound strategies. Topics include differentiating Growth Ops and Revenue Ops, must-try direct mail tactics, automated outbound with AI, and using AI for personalization in prospecting.

Amanda Goetz, a 2x founder and 3x CMO, discusses personal branding on social media, content strategy, and avoiding burnout. Topics include transforming LinkedIn strategy, sustainable momentum amid burnout, emotional branding, and the creator economy. Amanda shares insights on becoming a fractional CMO and draws inspiration from Alex Lieberman.

Dave Gerhardt chats with Adam Robinson, CEO of Retention.com, about creating irresistible LinkedIn posts, real-time feedback loops, and the importance of authenticity in content marketing. They discuss the challenges of managing two startups, achieving content market fit, and the strategies behind engaging content on LinkedIn. Adam shares insights on using ghostwriters, templates, and the significance of audience engagement for business growth.

Kait Stephens and Brad Zomick share insights with Dave on turning LinkedIn into a lead generation machine, creating authentic content, and maximizing founder presence. They discuss common LinkedIn mistakes, content scheduling, metrics, and real business impacts. Learn how to overcome reluctance and maximize content impact with an evergreen strategy.

Join Dave and Matt as they delve into creating engaging webinars for multiple personas, using incentives for signups, leveraging Reddit for content ideas, and utilizing tools like ChatGPT for content ideation and writing support. Learn about the secrets to hosting webinars that people want to attend and how to maintain audience engagement throughout the session.

Tas Bober, a B2B digital marketing strategist, shares insights on growing a LinkedIn audience, creating problem-aware landing pages, and focusing on overall marketing metrics. Topics include niching down on LinkedIn, tailoring landing page tactics, utilizing paid traffic, and making landing pages customer-centric.