The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Matthew Carnevale, Marketing Manager at Exit Five, delves into the newly launched Marketing Leadership Accelerator Program designed for aspiring B2B marketing leaders. He discusses the benefits of structured learning, including key marketing principles and community building. The program offers lifelong resource access, promising significant career advancement in just eight weeks. Plus, learn about affordable enrollment options that make this program accessible to all looking to elevate their marketing game!

Ari Yablok, Head of Brand at Island and expert in cybersecurity branding, discusses his journey transitioning from agency work to defining the brand narrative at Island. He highlights the differences between category creation and strategic positioning, emphasizing the power of storytelling. Ari delves into the challenges of branding in cybersecurity and introduces the concept of 'cognitive behavioral branding'—transforming customer beliefs to inspire action. He also shares insights on balancing creativity with strategic vision in brand development.

Natalie Marcotullio, Head of Growth and Operations at Navattic, shares her expertise in B2B marketing, focusing on enhancing the buyer experience through interactive product demos. She discusses the shift towards self-service models and how ungated demos can boost engagement. Key strategies include creating compelling product stories to achieve a 30% CTR and effective demo placement. Natalie also explores best practices for personalized follow-ups and how interactive demos can streamline the sales cycle, ultimately transforming B2B marketing strategies.

Ruth Zive, the current CMO at LivePerson, is a seasoned marketing leader with experience in both tech and nonprofits. In this engaging discussion, she emphasizes the importance of aligning marketing and sales teams to achieve shared goals. Ruth shares insights on optimizing enterprise sales, balancing cost, volume, and conversion rates. She also dives into effective inbound and outbound strategies for a successful pipeline. Additionally, Ruth highlights the significance of leadership priorities and the personal challenges of balancing work and family life.

Jared Fuller is the COO of OpenEd.co and an expert in B2B partnerships and growth. He discusses the evolution of marketing strategies, highlighting the shift from traditional co-marketing to 'Nearbound' marketing. Jared emphasizes integrating partner voices for trust and influence. He explores the importance of partnerships across departments, the role of ecosystem officers, and why VC firms are leaning toward partner-led growth. Listeners will gain insights into building multi-million dollar businesses and leveraging multimedia for reach.

Shane Murphy, CMO of Webflow, shares insights from the forefront of web technology. He discusses the integration of self-serve and enterprise teams to boost growth and streamline customer acquisition. Targeting diverse personas is key, with tailored messaging for unique needs. Shane emphasizes the balance of brand building and strategic marketing, leveraging creative campaigns for sustained growth. He also touches on the importance of clear decision-making roles and the significance of personal development in a fast-evolving marketing landscape.

Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the discussion. She highlights how integrating internal knowledge can create a content goldmine. Repurposing various media forms is essential for maximizing value. Chelsea emphasizes the importance of authentic content that aligns with SEO strategies. She also shares innovative ways to measure engagement and the balance between brand-driven and keyword-focused content, advocating for long-term audience engagement over quick wins.

Tommy Clark, the founder of the B2B social media agency Compound, shares his journey from SaaS social media manager to agency leader. He highlights why LinkedIn is crucial for B2B branding and offers tips on posting consistently to build engagement. Tommy discusses how video content can enhance trust and the balance between evergreen and timely posts. He emphasizes the significance of authenticity, community building, and the power of honesty in connecting with audiences.

Jen Allen-Knuth, founder of DemandJen and B2B sales expert with over 15 years of experience, shares her insights on collaboration between marketing and sales. She discusses building meaningful relationships that enhance customer engagement and pipeline growth. Jen elaborates on the power of video content in personal branding, especially on LinkedIn. The conversation also critiques superficial diversity initiatives, advocating for genuine representation and the importance of authenticity in marketing efforts.

Danielle, the Head of Content at ExitFive, shares her insights on building a strong content strategy. She discusses the importance of hiring a Head of Content and the challenges of transitioning from a solopreneur to managing a team. They dive into content repurposing and why being repetitive as a marketer can be beneficial. The conversation also highlights creating a supportive work culture where everyone thrives and balancing structure with flexibility to spark creativity. Join them for a fun and educational peek behind the scenes!