The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

How To Craft A Hook That Grabs Attention Instantly: B2B Marketing Micro-Lesson

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Nov 6, 2024

Matthew Carnevale, Marketing Manager at Exit Five, shares his expertise in copywriting and attention-grabbing hooks. He highlights how marketers often bury their messages, losing potential customers. Discover the top three elements of an effective hook and why statements outshine questions. With real-world examples, Matthew provides actionable insights that will empower you to craft concise and compelling hooks, ensuring your audience remains engaged right from the start.

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ADVICE

Don't Bury the Hook

Craft compelling hooks that grab attention immediately.
Place the most valuable proposition at the beginning of your copy.

ANECDOTE

Weight Loss Hook Example

"Lose 10 pounds in 30 days without giving up your favorite foods" is a strong hook.
"Want to lose 10 pounds in 30 days, then keep reading" is weaker.

ADVICE

Elements of a Good Hook

Make hooks specific, telling the reader exactly what to expect.
Concise hooks are quickly understood, and avoid teasers.

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In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.

Matthew Carnevale, Marketing Manager at Exit Five, breaks down a core copywriting skill that every marketer needs: crafting a hook that grabs attention right away. Too often, marketers "bury the hook" by failing to get to the point, leaving potential customers scrolling past.

Matthew shares the top three elements of a strong hook, why questions don’t work as well as statements, and real-world examples of hooks that have proven to be irresistible. By the end, you’ll know how to create concise, clear, and compelling hooks that keep people engaged from the first word.

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