The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the discussion. She highlights how integrating internal knowledge can create a content goldmine. Repurposing various media forms is essential for maximizing value. Chelsea emphasizes the importance of authentic content that aligns with SEO strategies. She also shares innovative ways to measure engagement and the balance between brand-driven and keyword-focused content, advocating for long-term audience engagement over quick wins.

Tommy Clark, the founder of the B2B social media agency Compound, shares his journey from SaaS social media manager to agency leader. He highlights why LinkedIn is crucial for B2B branding and offers tips on posting consistently to build engagement. Tommy discusses how video content can enhance trust and the balance between evergreen and timely posts. He emphasizes the significance of authenticity, community building, and the power of honesty in connecting with audiences.

Jen Allen-Knuth, founder of DemandJen and B2B sales expert with over 15 years of experience, shares her insights on collaboration between marketing and sales. She discusses building meaningful relationships that enhance customer engagement and pipeline growth. Jen elaborates on the power of video content in personal branding, especially on LinkedIn. The conversation also critiques superficial diversity initiatives, advocating for genuine representation and the importance of authenticity in marketing efforts.

Danielle, the Head of Content at ExitFive, shares her insights on building a strong content strategy. She discusses the importance of hiring a Head of Content and the challenges of transitioning from a solopreneur to managing a team. They dive into content repurposing and why being repetitive as a marketer can be beneficial. The conversation also highlights creating a supportive work culture where everyone thrives and balancing structure with flexibility to spark creativity. Join them for a fun and educational peek behind the scenes!

Jenn Herman, an Instagram marketing expert with over a decade of experience, reveals the platform's hidden potential for B2B marketers. She discusses how Instagram's 2 billion users can be leveraged for brand awareness. Jenn emphasizes the importance of tailored and educational content to build trust and engagement. She dives into effective strategies like using carousels and highlights, aligning brand image with social media presence, and maximizing reach through consistent posting and analysis. Learn to turn Instagram into a vital tool for B2B success!

Jay Schwedelson, founder of SubjectLine.com, and Pierce Ujjainwalla, CEO of Knak, dive into the world of B2B email marketing for 2024. They discuss how to craft compelling subject lines and the impact of personalization on open rates. Design trends and best practices for engaging emails are highlighted, with tips on avoiding content confusion. The importance of building trust and writing for engagement is emphasized, along with insights on effective calls-to-action. They also explore the significance of welcoming emails and the evolving landscape of email branding.

Emir Atli, the founder and CRO of HockeyStack, shares his journey on building a successful B2B marketing strategy. He discusses how to create a strong LinkedIn presence before product launch, turning engagement into an advantage. Emir emphasizes the importance of data-driven content in establishing trust and enhancing sales conversions. He explains effective attribution methods for better decision-making and highlights the significance of community building in marketing. Along with innovative reporting, these strategies help optimize customer interactions and revenue.

Eliana Atia and Arielle Gordis from Monday.com join the conversation, bringing their expertise in content strategy to the forefront. Eliana reveals how they transformed the content team into a strategic partner across the organization. Arielle shares insights behind the popular 'Monday Insights' newsletter, boasting 3.7 million subscribers. They discuss their unique guild structure that promotes team integration and the importance of audience feedback in shaping content. Tune in for a deep dive into building trust through effective content!

Adam Goyette, founder of Growth Union and former marketing leader at G2 and Help Scout, shares insights on bridging the gap between sales and marketing. He discusses why marketing often drives unqualified demos and how to align marketing efforts with sales feedback to enhance content creation. Adam also emphasizes the importance of balancing brand building with conversion goals and the need for budget allocations for experimentation. He advocates for a cohesive and innovative approach to B2B marketing that embraces testing and rapid iteration.

Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule, share their secrets to B2B product launch success. They emphasize the importance of understanding buyer challenges and crafting buyer-centric positioning strategies. The duo discusses the increasing power of video content in launch campaigns and the significance of collaboration with sales teams for effective materials. They also explore leveraging B2B influencers and social media metrics, particularly on LinkedIn, to enhance engagement and ensure a successful launch.