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B2B Marketing with Dave Gerhardt
#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder of CEO at Foundation & Distribution.ai
Dec 9, 2024
Ross Simmonds, Founder and CEO of Foundation & Distribution.ai, shares valuable insights on content marketing and distribution strategies. He introduces the mantra "create once, distribute forever" to enhance marketing efficiency. Ross discusses blending educational and engaging content to captivate audiences. He emphasizes leveraging platforms like LinkedIn and Reddit, providing tactical distribution tips, and the importance of authenticity in communications. Additionally, he reveals how embracing AI can optimize content strategies and enhance audience engagement.
44:23
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Quick takeaways
- Embracing a 'create once, distribute forever' mindset enables B2B brands to maximize content reach through strategic distribution channels.
- A robust content strategy involves understanding audience needs and crafting quality content, rather than merely filling content calendars.
Deep dives
Lead Response Times in B2B Sales
Average lead response times for B2B sales teams remain alarmingly long, with recent findings showing it takes over one day, five hours, and 17 minutes for companies to follow up with leads. This delay is detrimental as potential buyers often seek alternatives after only a few minutes of inaction. The necessity of immediate engagement highlights the vital role of automated scheduling tools like Revenue Hero, which streamline the meeting booking process for qualified leads. With major brands already utilizing this solution, companies are urged to prioritize swift follow-ups to capture and retain interest from prospective clients.
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