This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.
Ross covers:
- Why "create once, distribute forever" should be your mantra for content marketing.
- How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
- Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.
Timestamps
- (00:00) - - Intro to Ross
- (02:29) - - Content Creation Mistakes
- (05:23) - - Thinking Like a Modern Media Company: Distribution Strategy
- (08:56) - - Crafting and Distributing Engaging, Impactful Content
- (13:53) - - How to Continuously Engage Your audience
- (16:44) - - Optimizing Strategy through Reddit and Niche Communities
- (23:35) - - Tactical Content Distribution Tips
- (29:22) - - Embracing AI and Automation
- (33:06) - - Framework: Research, Create, Distribute, Optimize
- (34:43) - - Creative Strategies for Engaging Your Online Audience
- (36:11) - - Write Casually: Communicate Like a Friend
- (40:58) - - The Power of Reusing Stories in Content Creation
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by Qualified.
AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.
That’s where Qualifed comes in with Piper, their AI SDR agent.
Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?
Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.
The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.
Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.
You can learn more at qualified.com/exit5
