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14min chapter
#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder of CEO at Foundation & Distribution.ai
B2B Marketing with Dave Gerhardt
Reimagining Content Marketing Strategies
In this chapter, the speaker humorously critiques the unrealistic expectations in the content marketing realm while advocating for deeper strategies. They emphasize the necessity of high-quality content aligned with audience needs and a collective approach similar to media companies. The chapter introduces the four E's of quality content and outlines a strategic framework that fosters collaboration across teams for impactful marketing.
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