This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.
Ross covers:
- Why "create once, distribute forever" should be your mantra for content marketing.
- How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
- Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.
Timestamps
- (00:00) - - Intro to Ross
- (02:28) - - Content Creation Mistakes
- (05:22) - - Thinking Like a Modern Media Company: Distribution Strategy
- (08:55) - - Crafting and Distributing Engaging, Impactful Content
- (13:52) - - How to Continuously Engage Your audience
- (16:43) - - Optimizing Strategy through Reddit and Niche Communities
- (23:01) - - Tactical Content Distribution Tips
- (28:48) - - Embracing AI and Automation
- (32:32) - - Framework: Research, Create, Distribute, Optimize
- (34:09) - - Creative Strategies for Engaging Your Online Audience
- (35:37) - - Write Casually: Communicate Like a Friend
- (40:24) - - The Power of Reusing Stories in Content Creation
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