This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.
Ross covers:
- Why "create once, distribute forever" should be your mantra for content marketing.
- How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
- Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.
Timestamps
- (00:00) - - Intro to Ross
- (02:53) - - Content Creation Mistakes
- (05:47) - - Thinking Like a Modern Media Company: Distribution Strategy
- (09:20) - - Crafting and Distributing Engaging, Impactful Content
- (14:17) - - How to Continuously Engage Your audience
- (17:08) - - Optimizing Strategy through Reddit and Niche Communities
- (23:18) - - Tactical Content Distribution Tips
- (29:05) - - Embracing AI and Automation
- (32:49) - - Framework: Research, Create, Distribute, Optimize
- (34:26) - - Creative Strategies for Engaging Your Online Audience
- (35:54) - - Write Casually: Communicate Like a Friend
- (40:41) - - The Power of Reusing Stories in Content Creation
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
