B2B Marketing with Dave Gerhardt
How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson
Nov 20, 2024
Dive into the essentials of B2B marketing as Matthew Carnevale breaks down the crucial difference between goals, strategies, and tactics. Discover how a solid strategy serves as the guiding principle for your marketing plan. With real-world examples, learn the importance of aligning your tactics with overarching strategies. This concise lesson equips marketers with the insights needed to maintain team focus and achieve success.
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Quick takeaways
- Differentiating between goals, strategies, and tactics is essential for effective B2B marketing planning and execution.
- Aligning marketing tactics with overall strategy ensures that actions consistently support the desired outcomes and avoid misalignment.
Deep dives
Understanding Strategy and Planning in Marketing
Differentiating between a plan and a strategy is crucial in marketing, as these terms are often used interchangeably. A plan serves as the overarching framework to achieve goals, while strategy lies within that plan, guiding the approach to reach the desired outcomes. The plan is structured like a pyramid with a clear goal at the top, followed by the strategy and then the specific tactics. For example, a goal might be to increase website conversions by 20%, while the strategy could involve optimizing existing content and employing experts to implement improvements.
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