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How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Understanding Strategy vs. Tactics in B2B Marketing

This chapter explores the key components of strategy in B2B marketing, distinguishing it from mere planning. Using a pyramid analogy, the speakers emphasize the importance of aligning tactics with overarching strategies to achieve marketing goals effectively.

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