

#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat
Nov 14, 2024
Priscilla Barolo, Head of Marketing at Neat and former head of comms at Zoom, shares her unique journey from communications to B2B marketing leadership. She discusses the challenges of marketing physical products in a tech-driven world, especially post-pandemic. Priscilla dives into key lessons learned during Zoom’s hypergrowth, emphasizing product differentiation and the art of effective PR strategies. She also highlights the importance of building trust within remote teams and the nuances of collaborating with agencies in the fast-evolving tech landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating Marketing from Nonprofit to Tech
02:03 • 16min
Navigating Agency Hiring and Media Challenges in B2B Marketing
17:56 • 6min
Crafting Effective Public Relations and Messaging Strategies
23:42 • 2min
Innovative Cultures in Tech
25:48 • 3min
Navigating Leadership in Marketing Teams
28:55 • 15min
Reflections and Recommendations: Connecting with Insights
43:58 • 2min