B2B Marketing with Dave Gerhardt
#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat
Nov 14, 2024
Priscilla Barolo, Head of Marketing at Neat and former head of comms at Zoom, shares her unique journey from communications to B2B marketing leadership. She discusses the challenges of marketing physical products in a tech-driven world, especially post-pandemic. Priscilla dives into key lessons learned during Zoom’s hypergrowth, emphasizing product differentiation and the art of effective PR strategies. She also highlights the importance of building trust within remote teams and the nuances of collaborating with agencies in the fast-evolving tech landscape.
45:38
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Quick takeaways
- Priscilla Barolo emphasizes that individuals from diverse career paths can thrive in marketing leadership roles, highlighting adaptability as a key trait.
- The importance of strong product quality and customer experience is underscored, showcasing how effective marketing can stem from bold messaging rather than extensive efforts.
Deep dives
Navigating a New Landscape in Marketing Leadership
A great marketing leader can emerge from various backgrounds, including communications and public relations. Priscilla Barolo, who transitioned into marketing from her role at Zoom, emphasizes that anyone can excel in marketing leadership, regardless of their initial career path. She leads a team at Neat, a tech company specializing in innovative video conferencing devices, highlighting that effective marketing is about adaptability and learning from past experiences. This adaptability is essential for capturing market share in an evolving post-COVID environment.
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