Priscilla Barolo

Priscilla Barolo, Head of Marketing at Neat and former head of comms at Zoom, shares her unique journey from communications to B2B marketing leadership. She discusses the challenges of marketing physical products in a tech-driven world, especially post-pandemic. Priscilla dives into key lessons learned during Zoom’s hypergrowth, emphasizing product differentiation and the art of effective PR strategies. She also highlights the importance of building trust within remote teams and the nuances of collaborating with agencies in the fast-evolving tech landscape.