From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

Nov 10, 2025

Priscilla Barolo, former head of communications at Zoom and now VP of Marketing at Neat, shares her journey from nonprofit to tech leadership. She discusses the unique challenges of marketing a physical product in the B2B space, highlighting the necessity of in-person events and demos. Priscilla also emphasizes the importance of crafting effective messaging and maintaining strong media relationships. With insights from her time at Zoom, she outlines how to build a global marketing team in a remote-first environment and the strategic lessons applied at Neat.

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ANECDOTE

Early Zoom Generalist Turned Comms Lead

Priscilla joined Zoom as the 11th hire and learned by doing across many functions.
She helped take Zoom through IPO and the pandemic-era hypergrowth from a comms role.

INSIGHT

Product-Led Messaging Wins Fast Adoption

Zoom grew through freemium product virality and bold, simple messaging rather than complex positioning.
Priscilla credits letting users try the superior product and catchy lines like “video conferencing that doesn't suck.”

INSIGHT

Comms Lessons Don't Fully Translate To Hardware

Zoom taught Priscilla brand, third-party validation, and awareness matters but physical products add complexity.
She had to learn homologation, manufacturing, inventory, and channel dynamics at Neat.

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#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.

Dave and Priscilla cover:

The path from communications to marketing leadership
Unique challenges of marketing a physical product in the B2B tech space
Building and scaling a global marketing team at a high-growth, remote-first company

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