Crafting Messaging Frameworks and Talk Tracks

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.

Dave and Priscilla cover:

• The path from communications to marketing leadership
• Unique challenges of marketing a physical product in the B2B tech space
• Building and scaling a global marketing team at a high-growth, remote-first company

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