B2B Marketing with Dave Gerhardt
#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic
Nov 18, 2024
Natalie Marcotullio, Head of Growth and Operations at Navattic, shares her expertise in saying 'no' effectively within marketing. She unveils a strategic marketing framework that simplifies decision-making and prioritization. Natalie details a three-step process for communicating with CEOs, including asking the 'why' and suggesting alternatives. She provides quick-win productivity tips to reclaim focus, and shares her own challenges with saying 'no,' revealing how vital boundaries are in a high-pressure environment.
37:02
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Quick takeaways
- Establishing a unique and valuable marketing framework is essential for effectively communicating priorities and saying no to leadership requests.
- Implementing a three-step communication process allows marketers to evaluate proposals and align decisions with company goals while minimizing stress.
Deep dives
Framework for Saying No
Establishing a clear framework for deciding which marketing initiatives to pursue is essential for effective communication with leadership. This framework should align with the company's mission and goals, ensuring that every marketing effort is unique and valuable. By presenting ideas through this lens, marketers can systematically evaluate whether proposals fit into their priorities, thus minimizing the overwhelm that often accompanies decision-making. This structured approach helps in maintaining focus during discussions with CEOs and stakeholders, as it shifts the responsibility from personal judgment of ideas to an objective assessment of whether they align with established criteria.
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