Natalie Marcotullio, Head of Growth and Operations at Navattic, shares her expertise in saying 'no' effectively within marketing. She unveils a strategic marketing framework that simplifies decision-making and prioritization. Natalie details a three-step process for communicating with CEOs, including asking the 'why' and suggesting alternatives. She provides quick-win productivity tips to reclaim focus, and shares her own challenges with saying 'no,' revealing how vital boundaries are in a high-pressure environment.
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The Stress Spiral
Natalie Marcotullio's early marketing career involved overworking and adding more tasks when things weren't working.
This led to a constant state of near-panic and exhaustion, hindering creativity and effectiveness.
insights INSIGHT
Importance of a Framework
A marketing framework helps avoid personal biases in decision-making by establishing clear criteria.
It also preemptively addresses CEO requests based on assumed marketing norms.
volunteer_activism ADVICE
Framework Example: Unique + Valuable
Align your marketing framework with your brand mission to ensure consistent messaging.
Navattic's framework, "unique and valuable," aims to stand out and provide audience value.
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This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.
Natalie covers:
How to establish a marketing framework that simplifies decision-making and helps you say no effectively.
A three-step process for communicating priorities with your CEO and leadership team.
Quick-win productivity hacks that offer simple ways to say “no.”
Timestamps
(00:00) - - Intro to Natalie
(05:08) - - The “stress spiral” at work
(07:00) - - How to stop the stress spiral and decide what’s most important to work on
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***
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)