The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

12 snips
Nov 18, 2024
Natalie Marcotullio, Head of Growth and Operations at Navattic, shares her expertise in saying 'no' effectively within marketing. She unveils a strategic marketing framework that simplifies decision-making and prioritization. Natalie details a three-step process for communicating with CEOs, including asking the 'why' and suggesting alternatives. She provides quick-win productivity tips to reclaim focus, and shares her own challenges with saying 'no,' revealing how vital boundaries are in a high-pressure environment.
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ANECDOTE

The Stress Spiral

  • Natalie Marcotullio's early marketing career involved overworking and adding more tasks when things weren't working.
  • This led to a constant state of near-panic and exhaustion, hindering creativity and effectiveness.
INSIGHT

Importance of a Framework

  • A marketing framework helps avoid personal biases in decision-making by establishing clear criteria.
  • It also preemptively addresses CEO requests based on assumed marketing norms.
ADVICE

Framework Example: Unique + Valuable

  • Align your marketing framework with your brand mission to ensure consistent messaging.
  • Navattic's framework, "unique and valuable," aims to stand out and provide audience value.
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