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Natalie Marcotullio

Head of Growth and Operations at Navattic, sharing strategies on prioritizing marketing tasks and saying "no" effectively.

Top 5 podcasts with Natalie Marcotullio

Ranked by the Snipd community
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12 snips
Nov 18, 2024 • 37min

#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

Natalie Marcotullio, Head of Growth and Operations at Navattic, shares her expertise in saying 'no' effectively within marketing. She unveils a strategic marketing framework that simplifies decision-making and prioritization. Natalie details a three-step process for communicating with CEOs, including asking the 'why' and suggesting alternatives. She provides quick-win productivity tips to reclaim focus, and shares her own challenges with saying 'no,' revealing how vital boundaries are in a high-pressure environment.
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10 snips
Apr 5, 2024 • 52min

RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio

Expert Natalie Marcotullio and host Chris discuss leveraging influencers and advisors in B2B marketing. They cover implementing Navattic's Advisor Program, balancing strategic advisement and influencer advocacy, compensation methods, and nurturing advisor relationships. Key insights include maintaining a manageable advisor number, gauging business referrals, valuing strategic insights, and multifaceted ROI measurement.
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10 snips
Mar 4, 2024 • 50min

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

This podcast episode discusses the shift to a self-service model in B2B buying, tips for creating interactive demos with high CTR, and the importance of personalized follow-ups. They cover statistics on product demos, where to place demos on websites, and budgeting for interactive demos. Recommendations for implementing demos in LinkedIn ads and tracking activity for personalized demos are also highlighted.
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6 snips
Jun 6, 2024 • 50min

#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

Natalie Marcotullio, Head of growth at Navattic, discusses shifting from SEO to customer focus for better results. Unique content creation, authenticity, and partnerships key. Manual qualitative research brings valuable insights. Quality over quantity emphasized in content marketing.
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Aug 7, 2024 • 48min

The future of GTM focuses on what your buyers want

Kevin White, Mac Reddin, and Natalie Marcotullio are pioneers in modern go-to-market strategies. They discuss the shift towards a buyer-first approach, emphasizing empathy and understanding buyer needs. The trio critiques reliance on short-term metrics, advocating instead for long-term relationships and qualitative insights. They highlight the importance of genuine connections and the need to adapt sales processes to better align with today's buyers. Humor and curiosity shine through as they draw parallels with dinosaur facts, making complex topics more engaging.