

#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
6 snips Jun 6, 2024
Natalie Marcotullio, Head of growth at Navattic, discusses shifting from SEO to customer focus for better results. Unique content creation, authenticity, and partnerships key. Manual qualitative research brings valuable insights. Quality over quantity emphasized in content marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Exploring Perceptions, SEO Strategies, and Conversion Insights in Content Marketing
02:01 • 3min
Quality over Quantity in Content Marketing
04:56 • 4min
Content Creation Journey and Marketing Insights
09:06 • 18min
Creating Unique and Valuable Content in Marketing
27:07 • 15min
Challenges in Convincing Others About a Relationship-Driven Marketing Mindset
42:30 • 2min
Analyzing Data and Strategy for an Annual Interactive Demo Report
44:11 • 2min
The Significance of Manual Qualitative Work in Content Creation
46:15 • 3min