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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

Louder Than Words with John Bonini

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Content Creation Journey and Marketing Insights

The chapter documents the speaker's evolution from a technical focus to finding balance between creativity and content creation in a small marketing team. Insights are shared on the benefits of being a team of one, transitioning to a larger team, creating original content, and understanding audience preferences. The discussion also covers sourcing content ideas, utilizing platforms like LinkedIn for engagement, and the success of tactical content marketing strategies for customer engagement and growth.

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