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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

Louder Than Words with John Bonini

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Challenges in Convincing Others About a Relationship-Driven Marketing Mindset

This chapter explores the shift towards a marketing mindset focused on relationships and trust-building rather than immediate ROI, emphasizing the competitive advantage and the role of leadership support. It discusses the importance of third-party data in convincing skeptics and the need for flexibility from CEOs to allow marketers to implement this approach.

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