
#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
Louder Than Words with John Bonini
00:00
Challenges in Convincing Others About a Relationship-Driven Marketing Mindset
This chapter explores the shift towards a marketing mindset focused on relationships and trust-building rather than immediate ROI, emphasizing the competitive advantage and the role of leadership support. It discusses the importance of third-party data in convincing skeptics and the need for flexibility from CEOs to allow marketers to implement this approach.
Transcript
Play full episode