The Significance of Manual Qualitative Work in Content Creation

In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. 

Discussed in this episode:

• Leveraging customer insights and data to craft content that stands out.
• Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
• A unique branding approach that aligns with the company's values and sets it apart from others is essential.
• Authenticity in content helps build trust and engagement with the audience.
• Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
• Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
• Manual qualitative research can provide unique insights and make content more valuable and trustworthy.

Enjoy!