Louder Than Words with John Bonini cover image

#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

Louder Than Words with John Bonini

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Creating Unique and Valuable Content in Marketing

The chapter delves into the definition of valuable marketing content beyond self-promotion, emphasizing unique data, insights, and perspectives to stand out. It stresses authenticity on platforms like LinkedIn, presenting information non-prescriptively for customer engagement. The importance of staying true to brand values, team strengths, and founders' alignment on values is discussed, along with the shift towards educational content for better audience engagement.

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