The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

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Mar 4, 2024
This podcast episode discusses the shift to a self-service model in B2B buying, tips for creating interactive demos with high CTR, and the importance of personalized follow-ups. They cover statistics on product demos, where to place demos on websites, and budgeting for interactive demos. Recommendations for implementing demos in LinkedIn ads and tracking activity for personalized demos are also highlighted.
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