This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.
In this episode, we cover
- Why buyers are switching to a more "self-service" model of buying
- How interactive demos stack up against traditional marketing education like videos or ads
- Tips to create a product story with your interactive demo that gets you a 30% CTR
- The most common questions marketers have about interactive demos
Timestamps
- (00:00) - Introduction
- (09:23) - Statistics on Product Demos
- (13:26) - Gating vs. not gating product demos
- (15:45) - Emails and personalized follow-ups post-demo
- (16:41) - Where to place the interactive demo on the website
- (24:16) - Interactive demos with complex products
- (28:52) - How to budget for interactive product demos
- (31:44) - Implementing interactive product demos in LinkedIn ads
- (33:22) - Platform recommendations for interactive product demos
- (37:16) - Use of interactive demos in the sales cycle
- (38:52) - Tracking activity and attribution in interactive demos
- (40:31) - Personalized demos for each prospect
- (43:30) - Post interactive demo conversion best practice
- (48:12) - Closing thoughts
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)