
GTM Live
RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio
Apr 5, 2024
Expert Natalie Marcotullio and host Chris discuss leveraging influencers and advisors in B2B marketing. They cover implementing Navattic's Advisor Program, balancing strategic advisement and influencer advocacy, compensation methods, and nurturing advisor relationships. Key insights include maintaining a manageable advisor number, gauging business referrals, valuing strategic insights, and multifaceted ROI measurement.
52:06
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Quick takeaways
- Starting with a small group of advisors ensures deeper relationships and impactful collaboration.
- Authenticity and credibility are key in advisor relationships, focusing on genuine belief in products beyond financial gain.
Deep dives
Starting Small with Advisors and Influencers
It's important to begin with a small group of advisors or influencers to ensure depth in relationships and impact. Instead of scaling to numerous individuals, focusing on a select few allows for more targeted and effective collaboration. By starting with a core group and deepening those relationships, companies can gain more meaningful insights and tangible benefits.
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