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RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio

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Apr 5, 2024
Expert Natalie Marcotullio and host Chris discuss leveraging influencers and advisors in B2B marketing. They cover implementing Navattic's Advisor Program, balancing strategic advisement and influencer advocacy, compensation methods, and nurturing advisor relationships. Key insights include maintaining a manageable advisor number, gauging business referrals, valuing strategic insights, and multifaceted ROI measurement.
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