

RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio
10 snips Apr 5, 2024
Expert Natalie Marcotullio and host Chris discuss leveraging influencers and advisors in B2B marketing. They cover implementing Navattic's Advisor Program, balancing strategic advisement and influencer advocacy, compensation methods, and nurturing advisor relationships. Key insights include maintaining a manageable advisor number, gauging business referrals, valuing strategic insights, and multifaceted ROI measurement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Influencers and Advisors in Marketing Strategy
02:11 • 17min
Leveraging Influencers and Advisors in Healthcare Marketing
19:05 • 4min
Strategies for Positioning Advisors and Influencers Internally
22:45 • 3min
Strategic Budget Allocation for Influencers and Advisors in Marketing
25:19 • 2min
Leveraging Advisors and Influencers in Marketing Strategy
27:16 • 25min