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RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio

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CHAPTER

Influencers and Advisors in Marketing Strategy

Exploring the strategic roles of influencers and advisors in marketing, this chapter emphasizes how advisors offer strategic insights beyond mere promotion, while influencers focus on brand visibility. It discusses the importance of compensating external contributors akin to consultants, and outlines methods for engaging advisors such as monthly updates, Slack channels, and meetings. The chapter also addresses measuring ROI, emphasizing self-reported attribution and innovative strategies for quantifying impact.

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