
RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio
GTM Live
00:00
Leveraging Advisors and Influencers in Marketing Strategy
The chapter explores the benefits of rotating advisors in a marketing strategy program, adding fresh perspectives, and fostering relationships among advisors. It discusses selecting influencers based on experience, leveraging networks for referrals, and utilizing them for competitive intelligence. Emphasizing on authenticity and measuring effectiveness, the chapter highlights the importance of maintaining small, deep relationships for credibility and business growth.
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