This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.
Natalie covers:
- How to establish a marketing framework that simplifies decision-making and helps you say no effectively.
- A three-step process for communicating priorities with your CEO and leadership team.
- Quick-win productivity hacks that offer simple ways to say “no.”
Timestamps
- (00:00) - - Intro to Natalie
- (05:39) - - The “stress spiral” at work
- (07:31) - - How to stop the stress spiral and decide what’s most important to work on
- (09:28) - - Natalie’s marketing framework: Unique + Valuable
- (10:36) - - Examples of creating a unique and valuable marketing framework
- (12:26) - - Why having a framework works
- (15:13) - - Step #1 of saying “No”: Ask the Why
- (18:33) - - Step #2 of saying “No”: Swap it out
- (20:39) - - Step #3 of saying “No”: "Let’s experiment with it"
- (23:33) - - Small ways to say “No”
- (29:42) - - Natalie’s weirdest ask she’s received (and had to say no to)
- (30:44) - - How to know you need to get better at saying no
- (31:42) - - Giving context and rationale when saying yes
- (32:32) - - How to get your team to think with a marketing mindset and actively bring ideas to you
- (33:40) - - Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you?
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Walnut.
Why are we spending all this time on marketing… just to push buyers to a “Request a Demo” button? Even if they’re interested, no one wants to click that. No one wants to “talk to sales.” They just want to try the product for themselves!
Good news: now they can - with Walnut.
Walnut is the interactive demo platform for marketers who are done hiding their product and want to put it front and center.
You can build guided, self-serve demos in minutes. No engineers. No developers. No waiting. Embed them on your site. Drop them in emails. Let buyers explore your product on their terms - at any stage of the funnel.
And the best part? You get the data. See what features prospects are engaging with, where they drop off, and what’s actually driving pipeline.
500+ companies use Walnut - including Adobe and NetApp. Their teams save 400+ hours a year building demos… and have prevented over 1.5 million minutes of bad ones.
So if you want to drive more leads, shorten sales cycles, and actually show your product, go check out Walnut.io (and tell their team you heard about it on the Exit Five podcast!).
