The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Dave Gerhardt
Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
Episodes
Mentioned books
Jul 15, 2024 • 46min
#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
Amanda Goetz, a 2x founder and 3x CMO, discusses personal branding on social media, content strategy, and avoiding burnout. Topics include transforming LinkedIn strategy, sustainable momentum amid burnout, emotional branding, and the creator economy. Amanda shares insights on becoming a fractional CMO and draws inspiration from Alex Lieberman.
7 snips
Jul 11, 2024 • 51min
#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com
Dave Gerhardt chats with Adam Robinson, CEO of Retention.com, about creating irresistible LinkedIn posts, real-time feedback loops, and the importance of authenticity in content marketing. They discuss the challenges of managing two startups, achieving content market fit, and the strategies behind engaging content on LinkedIn. Adam shares insights on using ghostwriters, templates, and the significance of audience engagement for business growth.
6 snips
Jul 8, 2024 • 45min
#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick
Kait Stephens and Brad Zomick share insights with Dave on turning LinkedIn into a lead generation machine, creating authentic content, and maximizing founder presence. They discuss common LinkedIn mistakes, content scheduling, metrics, and real business impacts. Learn how to overcome reluctance and maximize content impact with an evergreen strategy.
9 snips
Jul 4, 2024 • 35min
#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)
Join Dave and Matt as they delve into creating engaging webinars for multiple personas, using incentives for signups, leveraging Reddit for content ideas, and utilizing tools like ChatGPT for content ideation and writing support. Learn about the secrets to hosting webinars that people want to attend and how to maintain audience engagement throughout the session.
6 snips
Jul 1, 2024 • 53min
#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober
Tas Bober, a B2B digital marketing strategist, shares insights on growing a LinkedIn audience, creating problem-aware landing pages, and focusing on overall marketing metrics. Topics include niching down on LinkedIn, tailoring landing page tactics, utilizing paid traffic, and making landing pages customer-centric.
Jun 27, 2024 • 41min
#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design
Eli Rubel from No Boring Design discusses rebranding pitfalls, using AI for creative briefs, and the impact of design on conversions. They touch on social media for ads, visual identity importance, and the need for creative experimentation and delegation in successful branding.
Jun 24, 2024 • 45min
#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner
Anthony Blatner, LinkedIn marketing expert, discusses LinkedIn ad creative, targeting personas, effective funnel strategies, lead generation tactics, and the power of consistent branding for audience growth on LinkedIn.
9 snips
Jun 20, 2024 • 31min
#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)
Former Slack and Zendesk CMO, Bill Macaitis, shares insights on brand marketing, importance of brand sentiment, CEO personality impact, and product-led growth strategies in B2B marketing.
5 snips
Jun 17, 2024 • 51min
#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)
Dave chats with Christopher Rack, CEO of pharosIQ, about ABM. They cover misconceptions, aligning sales and marketing, and re-engaging churned customers. Key points: ABM needs strategy, not just product; targeting the right accounts is crucial; balancing ROI expectations is vital; re-engaging churned customers with product updates is effective.
11 snips
Jun 13, 2024 • 35min
#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader
Experienced marketing leader Dave shares 16 lessons for new marketing leaders, from forgetting acronyms to spending the budget wisely. He emphasizes strategic storytelling, mastering internal communication, and partnering with finance and ops. Dave advises making hiring a priority, creating momentum through individual initiatives, and getting comfortable making bold bets. He stresses the importance of alignment with sales, understanding the CEO's priorities, and prioritizing data-driven decisions.
