This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover
- Why buyers are switching to a more "self-service" model of buying
- How interactive demos stack up against traditional marketing education like videos or ads
- Tips to create a product story with your interactive demo that gets you a 30% CTR
- The most common questions marketers have about interactive demos
Timestamps
- (00:00) - - Introduction
- (11:14) - - Statistics on Product Demos
- (15:17) - - Gating vs. not gating product demos
- (17:36) - - Emails and personalized follow-ups post-demo
- (18:32) - - Where to place the interactive demo on the website
- (27:42) - - Interactive demos with complex products
- (32:43) - - How to budget for interactive product demos
- (35:35) - - Implementing interactive product demos in LinkedIn ads
- (37:13) - - Platform recommendations for interactive product demos
- (41:07) - - Use of interactive demos in the sales cycle
- (42:43) - - Tracking activity and attribution in interactive demos
- (44:22) - - Personalized demos for each prospect
- (47:21) - - Post interactive demo conversion best practice
- (52:03) - - Closing thoughts
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)