In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.
Dave and Kevin cover:
- How to be a good marketer even when you're not the Subject Matter Expert
- Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
- B2B influencer marketing plays that work
Timestamps
- (00:00) - - Intro to Kevin
- (06:43) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
- (09:21) - - Why You Should Stay Close to Your Customer
- (16:40) - - How to Manage a Marketing Team with Limited Resources
- (18:59) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
- (26:13) - - Signups and Demos Boost From LinkedIn
- (27:19) - - How to Attribute ROI in Multi-Platform Marketing
- (31:29) - - Creating Authentic and Valuable Content
- (36:08) - - Generating Pipeline with Economic Buyer Signals
- (37:49) - - Increasing Digital Touchpoints
- (41:47) - - How To Maximize Actionability, Volume, and Conversion Rate
- (43:33) - - LinkedIn Measurement
Send guest pitches and ideas to hi@exitfive.com
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
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On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)