Kevin White
Head of marketing at Common Room, a customer intelligence platform. Previously led growth at Segment and marketing at Retool.
Best podcasts with Kevin White
Ranked by the Snipd community
Aug 7, 2024 • 48min
The future of GTM focuses on what your buyers want
Kevin White, Mac Reddin, and Natalie Marcotullio are pioneers in modern go-to-market strategies. They discuss the shift towards a buyer-first approach, emphasizing empathy and understanding buyer needs. The trio critiques reliance on short-term metrics, advocating instead for long-term relationships and qualitative insights. They highlight the importance of genuine connections and the need to adapt sales processes to better align with today's buyers. Humor and curiosity shine through as they draw parallels with dinosaur facts, making complex topics more engaging.
Sep 26, 2024 • 49min
#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
Kevin White, Head of Marketing at Common Room, shares his wealth of knowledge in customer intelligence. He discusses how marketers can thrive without being subject matter experts by understanding customer needs. The conversation highlights the power of signal-based marketing to transform the buyer’s journey and the importance of authentic influencer collaborations. Kevin also offers strategies for managing marketing with limited resources and elevating content creation to drive engagement and conversions.
