Kevin White

Kevin White, Head of Marketing at Common Room, shares his journey from leading growth marketing at Segment to optimizing customer intelligence. He discusses how to excel in marketing without being a subject matter expert by leveraging customer insights and internal experts. The conversation dives into the transformative power of signal-based marketing in the buyer’s journey and effective B2B influencer strategies. Kevin also emphasizes the importance of authenticity in content creation and the value of data-driven decision-making for achieving marketing success.

Kevin White, Mac Reddin, and Natalie Marcotullio are pioneers in modern go-to-market strategies. They discuss the shift towards a buyer-first approach, emphasizing empathy and understanding buyer needs. The trio critiques reliance on short-term metrics, advocating instead for long-term relationships and qualitative insights. They highlight the importance of genuine connections and the need to adapt sales processes to better align with today's buyers. Humor and curiosity shine through as they draw parallels with dinosaur facts, making complex topics more engaging.

Kevin White, Head of Marketing at Common Room, shares his wealth of knowledge in customer intelligence. He discusses how marketers can thrive without being subject matter experts by understanding customer needs. The conversation highlights the power of signal-based marketing to transform the buyer’s journey and the importance of authentic influencer collaborations. Kevin also offers strategies for managing marketing with limited resources and elevating content creation to drive engagement and conversions.