The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

Sep 9, 2024

Jared Fuller is the COO of OpenEd.co and an expert in B2B partnerships and growth. He discusses the evolution of marketing strategies, highlighting the shift from traditional co-marketing to 'Nearbound' marketing. Jared emphasizes integrating partner voices for trust and influence. He explores the importance of partnerships across departments, the role of ecosystem officers, and why VC firms are leaning toward partner-led growth. Listeners will gain insights into building multi-million dollar businesses and leveraging multimedia for reach.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

From SaaS to Media: A Partnership Journey

02:03 • 11min

Transforming Sponsorships: From A La Carte to Strategic Partnerships

12:36 • 2min

Navigating Partnerships and Acquisitions in Tech

14:57 • 11min

Cultural Insights and Entrepreneurial Dynamics

26:16 • 2min

The Power of Integrated Partnerships in B2B SaaS

27:47 • 16min

Harnessing Partnerships for Business Growth

43:39 • 4min

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.

Jared and Dave cover:

How to integrate partner voices into your marketing strategy to create lasting influence and trust
Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
Using partnerships as a growth lever across departments, not just sales and marketing

Timestamps

(00:00) - - Intro to Jared
(07:21) - - Jared’s Career Journey in B2B
(08:04) - - Building a Multi-Million Dollar Business in Less Than a Year
(13:41) - - Omnichannel Distribution and Virtual Events
(15:24) - - The Story of Selling PartnerHacker
(20:38) - - Book Recommendation: The Sumo Advantage
(25:56) - - Why You Need to Grow Business Partnerships
(28:21) - - The Three Types of Entrepreneurs
(32:24) - - SaaS-Native vs Traditional Partner Models
(33:11) - - The Role of Ecosystem Officer in Marketing
(38:58) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
(43:07) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.

AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.

That’s where Qualifed comes in with Piper, their AI SDR agent.

Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?

Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.

The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.

Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.

You can learn more at qualified.com/exit5