Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.
Jared and Dave cover:
- How to integrate partner voices into your marketing strategy to create lasting influence and trust
- Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
- Using partnerships as a growth lever across departments, not just sales and marketing
Timestamps
- (00:00) - - Intro to Jared
- (07:33) - - Jared’s Career Journey in B2B
- (08:16) - - Building a Multi-Million Dollar Business in Less Than a Year
- (13:53) - - Omnichannel Distribution and Virtual Events
- (15:36) - - The Story of Selling PartnerHacker
- (20:50) - - Book Recommendation: The Sumo Advantage
- (26:01) - - Why You Need to Grow Business Partnerships
- (28:26) - - The Three Types of Entrepreneurs
- (32:29) - - SaaS-Native vs Traditional Partner Models
- (33:16) - - The Role of Ecosystem Officer in Marketing
- (39:03) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
- (43:12) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
