In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.
Dave and Natalie cover:
- Why accessible, usable, and transparent websites is important in improving the buyer experience
- How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
- Public pricing and how it affects buyer trust and decision-making in B2B sales
Timestamps
- (00:00) - - Intro to Natalie
- (06:46) - - Why Marketing Requires Full Company Alignment
- (11:13) - - Why You Should Have a Transparent Pricing Page
- (13:40) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
- (16:27) - - How To Secure Buy-In
- (18:42) - - Why Sales Responds Well to Demo-ing Benefits
- (20:00) - - Commsor Teardown
- (27:56) - - Andimol Teardown
- (33:43) - - Directus Teardown
- (38:22) - - Firstbase Teardown
- (41:40) - - TeraLeap Teardown
- (44:43) - - Q&A
Send guest pitches and ideas to hi@exitfive.com
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
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If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)