In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.
Dave and Natalie cover:
- Why accessible, usable, and transparent websites is important in improving the buyer experience
- How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
- Public pricing and how it affects buyer trust and decision-making in B2B sales
Timestamps
- (00:00) - - Intro to Natalie
- (06:33) - - Why Marketing Requires Full Company Alignment
- (11:00) - - Why You Should Have a Transparent Pricing Page
- (13:27) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
- (16:14) - - How To Secure Buy-In
- (18:29) - - Why Sales Responds Well to Demo-ing Benefits
- (19:47) - - Commsor Teardown
- (27:05) - - Andimol Teardown
- (32:52) - - Directus Teardown
- (37:31) - - Firstbase Teardown
- (40:49) - - TeraLeap Teardown
- (43:52) - - Q&A
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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